Snowmobilers enjoyed the winter of 2021-2022, finding reasonable snow conditions in many parts of North America as snowmobile sales data for Winter of 2021-2022 generates over $30 billion of economic activity in North America.
Snowmobile Sales Data of Winter of 2021-2022
There were 130,644 new snowmobiles sold worldwide, a two percent decline from the previous year, which was a strong sales year supported by a long winter season. Sales in all three major markets, (United States, Canada, and Scandinavia) were strong overall, supported by record breaking sales of parts, garments, and accessories. Sales in the United States were 53,821 new snowmobiles, while 50,943 new snowmobiles were sold in Canada.
Sales in Europe showed a slight increase in Finland reporting 3,736 units sold compared to 3,437 units last year, and Sweden continues its strong sales activity with 8,671 new sleds sold following last year’s sales of 8,443. Overall sales in Europe and Russia were 25,880 snowmobiles sold, a 10 percent increase in sales from last year.
Snowmobile Registration Figures
There are 1.2 million registered snowmobiles in the United States and over 601,000 in Canada. The registration numbers continue to increase, showing that snowmobiling continues to be an active, healthy winter sport.
Surveys show that 74 percent of the snowmobiling households own two snowmobiles, and 39 percent own three snowmobiles. Registration in Northern Europe is steady, and there are 320,000 active snowmobilers in Scandinavia.
Snowmobile related tourism continues to increase in North America and beyond. This can be seen in recent economic studies conducted by major colleges and universities. Miles ridden by snowmobilers, which is always predictive of economic impact, showed that riding and related tourism continued a steady pace compared to previous years.
Demographics of Snowmobilers
The average age of a snowmobiler this past season was 53 years of age. Approximately 88 percent of snowmobilers are males and 12 percent females.
Snowmobilers are outdoor enthusiasts and most participate in activities such as boating, camping, fishing, ATV and motorcycle riding, and more. Over 70 percent of snowmobilers in North America are club and/or snowmobile association/federation members. They are also active in raising money for charity and annually raise over $3 million for National charities.
Economic Impact Studies Show Snowmobiling Growing
The snowmobile clubs and state and provincial snowmobile organizations continue to expand as they serve as a great conduit for snowmobiling and are involved in local issues supporting their local communities. Economic impact studies show that snowmobiling is growing in importance as part of the overall economic engine and job growth for winter tourism.
Snowmobile Generates Over $30 Billion of Economic Activity in North America
Snowmobiling generates over $30 billion worth of economic activity in North America. Snowmobiling joins other outdoor recreation activities in generating over $689 billion worth of economic activity in the United States. Economic activity generated by snowmobilers provides many jobs and investment opportunities and generates considerable tax revenue for local governments which eagerly support snowmobiling. The most recent surveys show that snowmobilers spend over $3,500 per family supporting snowmobiling activities, on average, and that does not include the purchase of a snowmobile and trailer.
In many parts of North America and Northern Europe, snowmobilers are the economic engine for winter tourism. Snowmobiling is a vital component of the rural America development effort and is recognized as such by land managers.